The concept of "candidate experience" encompasses a job seeker’s perceptions of an organization throughout the entire recruitment process. These perceptions often play a critical role in determining whether a candidate ultimately envisions a future within the company. As talent competition intensifies, companies increasingly recognize that a positive candidate experience is essential to attracting and retaining top talent, setting them apart in a crowded market. Research by Glassdoor shows that more than 60% of candidates consider company interview reviews when deciding to accept an offer, underscoring the powerful ripple effects that every candidate experience can have. It’s clear that the business case for investing in candidate experience spans several areas, each offering unique advantages for companies looking to link experience with brand reputation, talent strategy, and overall performance.